VOL. 02 — 2026 / EQUINE TECHNOLOGY

JEDDAH · 21°N 39°E

The technology partner for the modern stable

Software
for an old
discipline.

Silkroad builds the digital infrastructure for the equine industry — from transcontinental transport to the auction floor. Quietly engineered. Built in Jeddah, run worldwide.

12

countries served

1.4M

lots transacted

99.97%

transit integrity

§ 01 — CAPABILITIES

Four disciplines, one operating system for the equine economy.

01

TRANSPORT

Transit, choreographed.

Air-to-stable logistics with health-document trails, climate telemetry, and real-time route choreography across borders.

  • 48-country corridor
  • Vet-grade telemetry
  • Customs pre-clearance

02

AUCTIONS

A trading floor for thoroughbreds.

Sealed-room online auctions with verified provenance, live bidding, and settlement engineered for six- and seven-figure lots.

  • Provenance attested
  • Sub-300ms bid latency
  • Escrow-cleared payouts

03

INTELLIGENCE

What the market is doing, right now.

Bloodline trends, hammer-price curves, regional demand shifts. Daily intelligence on the world's most opaque asset class.

  • Hammer-price index
  • Bloodline analytics
  • Regional flow maps

04

MOBILE

The stable in your pocket.

Native applications for trainers, owners, and shippers — bid from the gallery, track from the gate, sign from the saddle.

  • iOS · Arabic / English
  • Offline-first transit
  • Biometric bid auth

§ 02 — A NOTE FROM THE FOUNDER

Saeed Al-Maddah

Saeed Al-Maddah

FOUNDER & CEO · JEDDAH

“The horse is one of the oldest disciplines in the world. The way we trade, transport, and care for them is one of the most fragmented. We are quietly closing that gap — one stable, one auction, one shipment at a time.”

FOUNDED

2023, Jeddah · KSA

OPERATING UNDER

AlTariq AlHariri IT

§ 03 — PRODUCTS IN MARKET

Two platforms, one ecosystem.

BIDXSELL
BidXSell

The auction house, online.

Real-time bidding, verified consignments, settlement-grade transactions. Trusted by buyers and breeders across the Gulf, Europe, and North Africa.

Active lots
248
GMV / mo
SAR 41M
Bidder pool
9,200+
Visit BidXSell
TRAX
TRAX

Transport, traced end-to-end.

From stable departure to arrival. Climate-controlled telemetry, customs choreography, and a paper trail that satisfies every authority.

Active routes
37
Avg. on-time
98.4%
Health incidents
0 / 90d
Visit TRAX

§ 04 — THE CARAVAN

Eight people. Three cities.

K.S
Kris Stuebs
Director, U.S. Operations
M.S
Mai Seif
Product Manager
A.O
Ahmed Omran
Technical Squad Lead
MEN
Mennatullah
Frontend Engineer
M.E
Mahmoud el Sabahy
Backend Engineer
M.A
Mohamed Abdo
Quality Engineer
H.
Hossam
Mobile Engineer
W.
Wessam
UI/UX Designer

§ 05 — STUDIO BRIEF

Have a stable, a sale, or a route
that deserves better software?

We take on a small number of partnerships each quarter. Tell us what you’re trying to do — we’ll tell you within a week if we can help.

NEWSLETTER — MARKET NOTES, MONTHLY

OFFICE

Jeddah, KSA
King Abdulaziz Rd.

INTAKE

Sun–Thu · 09:00–18:00 AST
Fri · brief review only

LEGAL

AlTariq AlHariri
for Information Technology